MachineMax came to life when Shell & BCG Digital Ventures joined forces to revolutionise the heavy equipment industry. Our team were sent across the world to talk to heavy equipment users and immediately noticed piles of paper everywhere. The paper problem still exists in many businesses, compounded now by a plethora of data providers and functional siloes or complex supply chains. The original focus was to build a product which would make managing heavy equipment fleets simpler, providing a consolidated single data format that would allow users to track and improve the productivity through enhanced utilisation. As our solution has grown our ambition is now to support our customers with all elements of their operations by giving visibility to people, energy management, safety, maintenance and sustainability.